A Little Sparkle goes a long way.

Rubirox, an esteemed family-owned jewellers based in Stamford, Lincolnshire, sought to enhance their online retail experience. The challenge was to migrate their existing WordPress site to a more robust and scalable e-commerce platform, Shopify, without losing their well-established brand essence and customer base.

Midnight Media stepped in to facilitate a smooth transition to Shopify, ensuring that the unique identity of Rubirox was preserved. Our team developed a custom Shopify theme that mirrored the elegance and sophistication of the Rubirox brand. We integrated advanced features such as seamless product categorization, secure checkout, and an intuitive content management system, enabling Rubirox to showcase their extensive collection of over twenty brands from across the world.

Website, Social & Newsletter Photography

From product pages to Instagram feeds, we crafted photography that makes Rubirox shine. Our collection of images elevates their online presence, giving customers a dazzling experience from the moment they click.

Cross-device compatible

The new Shopify platform has empowered Rubirox with improved site performance, enhanced security, and a user-friendly interface that has led to an increase in customer satisfaction and sales. The website’s refined aesthetic and streamlined navigation reflect Rubirox’s commitment to providing an exceptional shopping experience, both online and in-store.

E-commerce Strategy
Platform Migration (WordPress to Shopify)
Custom Shopify Theme Development
Search Engine Optimization (SEO)
Content Strategy and Development
Customer Experience Optimization
Ongoing Technical Support