At Basics, they believe that timeless pieces should be accessible to all. Their classic designs and versatile styles make it easy to mix and match, creating endless outfit possibilities. We loved their ethos and knew we could push them to the next level with a strategic website build and effective branding. Armed with this clear vision of creating a brand that was as simple and effortless as their products, we were thrilled to partner with them on this project and help bring their vision to life.
Let’s dive into the decisions behind recreating the Basics logo.
We began by revamping the logo. The previous design felt a little stiff and closed-off with the thicker font and bulky black border. The revamped logo perfectly captures the essence of Basics. The rounded edges and harmonious composition create a sense of warmth and approachability, reflecting the brand’s commitment to comfort and ease. The taller font adds a touch of modernity, making it versatile for use on various platforms. See below for the before and after:
We prioritized a user-friendly experience when redesigning the website. The clean layout, natural tones, and intuitive navigation made it easy for customers to explore the collection and find what they needed.
We prioritized a user-friendly experience when redesigning the website. The clean layout, natural tones, and intuitive navigation made it easy for customers to explore the collection and find what they needed.
We combined flatlay photography with lifestyle imagery to create a visually appealing and engaging experience. Flatlay images provided a clean and minimalist aesthetic, while lifestyle shots added personality and aspiration. This approach showcased the products in a variety of contexts, helping customers envision them in their own lives.
Let’s dive into the design decisions into creating the fully branded blog experience.
For Basics, a dedicated blog section was essential. With a smaller product range, the blog provided a valuable platform to engage with their community, share insights, and improve their website’s SEO. By offering informative and engaging content, Basics could attract more visitors and ultimately drive sales.
We created a custom blog page with a dual-image layout to showcase the brand’s products and inspire customers. The latest blog post is prominently featured to encourage readership. Next we wrote three tailored blog posts that aligned with Basics’ current collections. By sharing styling tips, product highlights, and behind-the-scenes glimpses, we aimed to engage the audience and drive traffic to the website.
Our collaboration with Basics resulted in a comprehensive brand makeover that effectively communicated the brand’s values and connected with their target audience. The revamped website, logo, and content helped to establish Basics as a go-to destination for high-quality, affordable basics.
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