7 Tips for Building a Successful Brand Launch Strategy for Start-Ups
November 4, 2024
Influencer Molly-Mae Hague has unveiled her latest venture: Maebe, a contemporary womenswear brand. Following the success of her self-tanning brand, Filter by Molly-Mae, Maebe marks another exciting step in her entrepreneurial journey. The brand was soft launched on Sunday evening with a black and white teaser video.
The 25-year-old hinted at the project on her much-loved Youtube channel which unfortunately coincided with her shocking split from fiancé Tommy Fury. Maebe is poised to “make elevated style an accessible luxury for a new generation” after stepping down from her creative director role at PLT in June 2023 to dedicate more time to her new-born daughter, Bambi.
Our creative design company is obsessed with branding so naturally we have taken a deep dive into the ‘maebe’ branding, from socials to web design so let’s take a look at our findings!
The name “Maebe” we believe is a clever combination of Molly-Mae’s name and her daughter Bambi’s. This playful touch adds a personal element to the brand and makes it more memorable.
The word “maybe” itself is versatile and can be used in various advertising contexts. For example, Maybeline have become more memorable thanks to it’s catchy tagline, ‘Maybe shes born with it.’ We can see they have already used the name cleverly on the landing page with the phrase ‘Mae-be it’s not worth missing’ That’s a lesson in great slogan’s!
Molly-Mae Hague’s latest venture, Maebe, is set to redefine contemporary womenswear. Known for her minimalist and monochrome style, Molly-Mae is expected to bring her signature aesthetic to the brand. While the exact price range hasn’t been announced, Maebe is committed to offering accessible luxury.
Following in the footsteps of influencers like Matilda Djerf, who successfully launched her own fashion label ‘Djerf Avenue’ Maebe showcases the growing trend of creators launching their own brands for greater control and financial benefits.
The Maebe logo is feminine and script-like, with the letters of the logo appearing to intertwine to create an emblem, we can already see this being used on some of the teaser videos. This unique design works well for embroidery and social media icons. We’re curious to see what direction they take for larger formats, such as for pop-up shops. How will they write the name Maebe, we imagine they will take the same direction with the minimal, scripted font for brand consistency.
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While we’ve only seen the landing page, it offers some clues about the brand’s aesthetic and direction.
The use of polaroid imagery adds a nostalgic and classic feel, hinting at a timeless collection.
These elements suggest a personalised and handcrafted approach, connecting with the brand’s customers on a more intimate level.
The black and white elements with burgundy accents may be a preview of the brand’s autumn/winter colour palette.
The clean layout and ample white space reflect a high-end aesthetic, similar to brands like COS and ARKET.
Overall, the landing page creates a positive first impression and definitely reflects the notion that Maebe is aiming for a sophisticated and accessible brand.
Maebe’s Instagram account has already amassed a following of 645,000 fans, showcasing the brand’s growing popularity. Molly-Mae herself is the face of the brand, featured prominently in all campaign imagery and videos. Maebe’s focus on video content, including Reels and TikToks, aligns with the current trends on social media. This strategy has proven effective in reaching a wider audience and building brand awareness.
We’re impressed with the design, branding, and photography choices that Maebe has made so far. The brand has a strong potential to compete with major fashion retailers. Molly-Mae’s brand will launch on September 29th at 7pm. Sign up with your email to be notified when the collection drops.
Want to elevate your start-up? Contact us today and let’s discuss how we can take your brand to the next level.
