Adanola: From Manchester Grit to Athleisure Chic – A Deep Dive into the Brand’s Success

Manchester’s Adanola has carved out a significant space in the ever-evolving athleisure market. Founded in 2016 by Hyrum Cook, Adanola has taken a unique approach, focusing on high-quality, functional activewear with a distinctive aesthetic. This blog delves into the key elements that have fueled Adanola’s success, exploring its brand identity, design philosophy, and the strategic move behind their recent executive hire.

A Brand Aesthetic Rooted in Authenticity:

Adanola’s visual identity steers clear of the overly-saturated, glossy aesthetic often associated with athleisure brands. Instead, they embrace a more raw and authentic look. Their marketing materials feature diverse models in realistic settings, showcasing the functionality and versatility of their clothing. Think gritty urban landscapes, sweat-drenched workouts, and a focus on real bodies in motion.

Beyond the Gym:

Adanola understands that activewear isn’t just for the gym anymore. Their clothing is designed to seamlessly transition from workout sessions to everyday errands and social outings. This focus on versatility resonates with a generation that values comfort and style in equal measure. The clean lines, muted color palettes, and use of high-performance fabrics create pieces that are both practical and fashion-forward.

Community Building Through Storytelling:

Adanola actively cultivates a strong community around its brand. Their social media platforms showcase real customers wearing their clothing, sharing their fitness journeys, and building a sense of shared identity. This focus on storytelling fosters emotional connection and brand loyalty.

The Strategic Hire:
Niran Chana and the Road Ahead:

The recent appointment of Niran Chana, former Gymshark COO, as Adanola’s new CEO is a strategic move that signals the brand’s ambitious growth plans. Chana’s experience in scaling a major athleisure company will be invaluable as Adanola seeks to expand its reach and market share. With its focus on quality, functionality, and authenticity, Adanola is well-positioned to continue its success. The brand’s commitment to building a community and its recent strategic hire suggest an exciting future filled with potential for further growth and innovation. Adanola isn’t just another athleisure brand; it’s a carefully curated lifestyle experience that prioritizes both performance and style.

Niran will play a key role in improving end-to-end operations for growth and efficient scaling, and the overall company strategy

Looking Ahead:

It will be interesting to see how Chana’s leadership and expertise influence Adanola’s brand identity and product offerings. Will they expand into new categories? Explore bolder design choices? One thing’s for sure, Adanola’s dedication to quality and its focus on a loyal community suggest that they’re a brand to watch closely in the ever-evolving world of athleisure. 

Midnight Media specializes in creating compelling branding, graphic design, and photography that captures the essence of your brand and resonates with your target audience. From crafting a unique visual identity to developing a strategic marketing plan, we can help you achieve your business goals.

Contact us today and let’s discuss how we can elevate your brand to the next level.

Get design inspiration delivered to your inbox. Join the designer's secret club today.